Editor's Thoughts.

We build benefits with the sincere intention to support people through life’s life’ing. But we often communicate them as disconnected products, rather than an integrated safety net for when things go wrong (or go right!). Now I’ve always thought that’s because of the advisor’s FAIS silos – they need to stick to their lane of expertise. Uche Enemchukwu (Nelu Diversified Solutions) challenges my thinking that this is a uniquely South Africa issue by sharing that low member engagement and understanding is, in fact, a global challenge.

She argues that when members struggle to understand or engage with health and retirement benefits, the problem is not always a lack of financial literacy. It may lie in benefit design, fragmented systems and communication that is delivered at the wrong time or in language people can’t easily connect with. Sound familiar?

This idea of integrated benefits and holistic advice has started shaping the next evolution of advice and product models - a description that fits well with our Beyond Benefits series, brought to you by Alexforbes. Today we drop Episode 2, drilling into one of the most significant - and underreported - threats to employee wellbeing and productivity: stress in its many forms. Watch to understand how people are showing up at work and in life, and challenge your thinking (EAPs are not just for big companies).

While we’re exploring how to make benefits and systems work better, Fedgroup launches a first of its kind – inability cover.

Are benefits gendered? Are they generational? Yes and yes. Does that make them impossible to communicate and understand – definitely not. The opportunity for is to make support easier to find, simpler to understand and more relevant when it matters most.

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