10 megatrends shaping South Africans' financial resilience
“The most reliable way to anticipate the future is by understanding the present” – John Naisbitt, author of the 1982 book: Megatrends, 10 New Directions Transforming Our Lives
Individualisation, cost fixation, cyber risk, technological innovation and regular reviews are five of ten megatrends that Sanlam has identified to be shaping the retirement funding industry and affecting financial resilience for South Africans. The insights originate from the 2019 Sanlam Benchmark Research – the group’s annual retirement research, which has been surveying retirement industry stakeholders for 39 years.
Megatrends are the emergent dynamics shaping the future of the retirement funding industry and influence every facet of decision-making. Viresh Maharaj, Chief Executive of Sanlam Corporate Sales and Marketing, says, “This year, one of the key take-outs that emerged was individualisation is required within institutional retirement funds in order to improve financial outcomes.”
Sanlam showed that factors like marginal differences in fees don’t meaningfully move the needle to uplift income, despite the megatrend of a fixation on fees. Rather, it’s decisions like starting to invest early, contributing enough, choosing to preserve, staying invested for the long term, etc. that really make the difference to individuals.
The overall out-take? Maharaj says, “Costs are important but only to a point. Once costs being charged are reasonable and competitive, we need to stop fixating on them and start demanding value instead. It takes the right interventions at the right time. We need to combine high tech with the human touch to empower people to make better financial decisions.”
Another emergent megatrend is that employers within umbrella funds are starting to review their choice of umbrella fund. New entrants and advancements mean that employers are now alert to the need to regularly review their choice of umbrella fund to ensure that their members are best set up for financial resilience. In a survey of 100 professional independent employee benefits (EB) consultants, the Sanlam Umbrella Fund ranked as the umbrella fund most capable of delivering financial resilience to members.
Maharaj says we need to ask the ‘what if’ questions that will shape retirement for generations to come. “What if members want to be treated as individuals within their retirement funds? What if new cyber risks emerge that threaten the security of investments? What if we could make retirement great again? The Sanlam Benchmark research is about asking and answering these questions to spot the megatrends shaping our lives.”
Here are the ten megatrends identified in this year’s Sanlam Benchmark Report:
1. Governance & Regulation
Default regulations are the big change, along with King IV, B-BBEE and Financial Sector Conduct Authority (FSCA) Directive 8. Collectively, these are intended to instil best practice and trust across the industry.
We’ve gone from 13 000 standalone funds in 2005 to just 1 450 today. The consolidation of standalone into umbrella funds is a huge trend that will continue.
3. Review of Umbrella Providers
Competition has increased and employers have more optionality than ever before. We anticipate more frequent reviews and switching between providers.
4. Integration with Healthcare
The integration of healthcare, insurance and retirement funding is anticipated to holistically address a number of financial needs for employees.
5. Group Risk Disruption
A myriad of factors have combined to disrupt the status quo of the group risk space, including pricing behaviour, new regulations, and an increase in risks arising from economic stagnation, skills shortages, and a national health decline. The industry has reached a tipping point. It’s a new normal that requires fresh thinking to promote financial inclusion.
6. Technological Innovation
Tech will continue to transform financial experiences across the board. People want online capacity for values and transactions, then they want guidance at the right time. High tech, plus ‘high touch’ (human counsellors) to the right people at the right time can intervene for optimal outcomes. Like preserving rather than taking a lump sum.
7. Fixation on Costs
If EB consultants had one wish it would be for clients to stop fixating on costs and obsess over value instead.
Currently, 60% of EB consultants don’t consider B-BBEE levels when recommending service providers and 33% don’t think employers place great weight on B-BBEE levels. Going forward, this must change as transformation becomes a nationwide imperative.
9. Cyber Risk